Stop Forgetting.
Start Going Out.
ESCI discovers events from the Instagram accounts you already follow and adds them straight to your calendar — automatically.
The Problem
People miss events they actually want to attend.
Instagram is where communities announce events — but it was never designed to help you remember or act on them. The scroll-and-forget cycle costs people real experiences.
You see it, then lose it
Events live in your feed for hours before disappearing. By the weekend, you have no idea what's happening around you — even though it was right there.
No single source of truth
Events are scattered across cafes, clubs, galleries, running groups, and friends you follow. There is nowhere to see them all in one place.
Too much friction to act
Even when you remember, saving an event means switching apps, copy-pasting details, and hoping you got the date right. Most people just don't bother.
Competitive Edge
Organizers don’t need to do anything extra.
That’s the moat. Every other event platform depends on organizers choosing to list there. ESCI works with what already exists — removing the single biggest reason great events go undiscovered.
Traditional event platforms
Luma, Eventbrite, Meetup
Organizers must create a separate listing on yet another platform. Most indie communities — running clubs, gallery owners, coffee shops — simply don't bother. Thousands of real events never get discovered.
Just following on Instagram
The status quo
You see an event in your feed. You think "I'll go." You scroll on. By the weekend, you've forgotten it completely — even though the organizer posted it right there.
ESCI
Zero extra work for anyone
Organizers post on Instagram — exactly as they already do. ESCI discovers the event automatically and puts it in the user's calendar. No new behavior required from organizers. No manual effort from users.
How It Works
Three steps from Instagram to your calendar.
Set it up once. ESCI handles discovery and sync automatically from then on.
Connect your Instagram
Enter your Instagram username. ESCI uses it to discover which accounts you follow — no password needed.
We discover events
ESCI scans posts from accounts you follow over your chosen time window and extracts every event using AI — dates, venues, descriptions.
Events land in your calendar
View events in the ESCI app, receive a curated email digest, or sync directly to Google, Outlook, or Apple Calendar.
Don’t have Instagram?
ESCI’s Explore feed is open to everyone — browse cool events in your city without needing an account.
Features
Everything you need to stay in the loop.
Three complementary use cases built to serve different types of users — all on the same platform.
Smart Event Discovery
Connect your Instagram username and get a full scan of events posted by accounts you follow. Choose a time window — past week, past month — and get a ready-to-use event list.
- Runs automatically on a schedule
- Extracts date, time, location, and description
- Works across all types of accounts — cafes, clubs, galleries, sports groups
Explore Without Instagram
All discovered events are surfaced in a public Explore feed. Users without an Instagram account can still browse, filter, and save events happening in their city.
- No account required to browse
- Filter by category, date, or location
- Expands reach beyond the Instagram ecosystem
Quick Save
Already scrolling Instagram? Share any post directly to the ESCI app. We extract the event details instantly and add it to your calendar in one tap — no copy-pasting.
- Works via the native iOS & Android share sheet
- Instant extraction, zero manual input
- Saved events sync across all your calendars
Market Opportunity
A massive, underserved layer on top of Instagram.
Billions of people use Instagram every day. Communities use it to announce events. Yet there is no tool that bridges the gap between seeing an event and attending it. That gap is ESCI’s market.
2B+
Instagram monthly active users
The world's leading platform for local community discovery
500M+
Daily Stories viewers
Events announced in Stories vanish after 24 hours — the loss is real
#1
Discovery platform for 18–35s
Gen Z and Millennials rely on Instagram more than any other source to find what's happening
$1.5T
Global events & experiences market
Experiences now outrank material goods as the top spending priority for young adults
“People want to go out. They just need the friction removed.”
Post-pandemic research consistently shows that young adults report wanting more in-person social connection — yet low event awareness remains the number one barrier to attendance. ESCI eliminates that barrier entirely.
Business Model
Simple pricing, clear unit economics.
A freemium model drives top-of-funnel growth. The free plan creates real value but is deliberately limited — unlocking niche events and a longer time horizon is the core upgrade hook.
Free
Discover the most popular events in your area — no commitment needed.
- Explore public event feed
- Quick Save from Instagram
- Events for the next 7 days only
- High-demand events only (found across many accounts)
- Basic calendar export
Starter
Full event discovery on autopilot — never miss anything, niche or mainstream.
- 4 automated scans per month
- Events up to 30 days ahead
- All events, including niche community ones
- Weekly email digest
- Google & Outlook calendar sync
- Unlimited saved events
Growth
Maximum frequency for power users who want to be first to know.
- Everything in Starter
- 12 automated scans per month (3× / week)
- Apple Calendar sync
- Priority processing
Unit economics: At 1,000 paid users averaging the Starter plan, ESCI generates $3,000 MRR. With a 50/50 split between Starter and Growth, that rises to $4,000 MRR. Infrastructure costs are low and scale linearly with usage, keeping margins healthy from day one.
Traction & Roadmap
The core is built. Now we ship.
The hardest technical problem — reliably extracting structured event data from unstructured social posts — is solved. What comes next is execution.
Event extraction engine built
AI-powered parser extracts event details — date, time, location, description — from Instagram posts with high accuracy.
Instagram data pipeline operational
Given an Instagram username, the system retrieves followed accounts and surfaces relevant event posts over a chosen time window.
Web & mobile frontend in development
Building the consumer-facing product: event dashboard, calendar sync flows, and the Quick Save mobile integration.
Infrastructure & hosting
Moving from prototype to production-grade infrastructure. Evaluating cost-efficient scraping alternatives to reduce COGS.
Beta launch & user acquisition
Targeting early adopters in urban communities — running clubs, gallery-goers, café regulars. Seeding through Instagram itself.
What We’re Looking For
Early-stage investment to accelerate frontend development and move to production infrastructure.
Funds will be used to build the consumer-facing product, reduce infrastructure costs by migrating to more efficient scraping solutions, and seed initial user acquisition through targeted community outreach.
Growth Directions
Instagram is the start, not the ceiling.
The core product solves a clear, immediate problem. But the architecture is designed to grow into a broader event intelligence platform — across any source, any city, any community.
Beyond Instagram
Expand scraping to Facebook Events, Meetup, Eventbrite, local venue websites, and community newsletters — becoming the single aggregation layer for all event discovery, regardless of where organizers choose to post.
Creator & Organizer Tools
Give event organizers a direct publishing channel on ESCI — letting them reach an audience that is already looking to go out. This flips the supply-side, reduces dependence on scraping, and opens a B2B revenue stream.
City Guides & Curation
A city-by-city curated events layer — ESCI becomes the definitive weekly guide for what's happening in any given city. Opens advertising and sponsorship opportunities with venues and brands targeting the 18–35 going-out demographic.
Get in Touch
Let’s build this together.
If you see the same opportunity we do — a simple, elegant layer on top of the world’s largest community platform — we’d love to talk. Whether you’re an angel investor, an early advisor, or just want to follow the journey, reach out.
Send a Message